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UID:c089b9c07733d24a19ac63c21fd900ab@portugaltechweek.com
SUMMARY:Why Users Leave Your AI Feature (and How to Make Them Stay) | Portu
 gal Tech Week
DESCRIPTION:Lisbon\, 13 Nov 2026\, during Web Summit week. A free live sess
 ion at Portugal Tech Week.WHY USERS LEAVE YOUR AI FEATUREYou built an AI fe
 ature. Users try it once and never come back. This session is a live game a
 bout why users drop off\, and what to do next.HOW IT WORKSI'll show you rea
 l product cases. For each one\, you vote: should this be delegated to AI\, 
 yes or no? Then we look at what happened and why.WHAT YOU'LL LEARN- How to 
 spot where users fall off in an AI product- The retention flywheel: why peo
 ple keep using a product- How to design AI features around trust\, context 
 and real utility- When to delegate to AI and when to keep human judgment- R
 eal cases\, real numbers\, something to apply the next morningWHO IT'S FORF
 ounders\, future founders\, product managers\, designers and anyone buildin
 g AI products\, AI agents or AI features in startups and tech teams.ABOUT T
 HE SPEAKERMadalena Costa is a speaker and consultant on human-centred AI an
 d agentic UX. She advises founders on product retention and AI UX\, and hos
 ts the Human x Intelligent podcast.DETAILSFriday 13 November 2026\, 14:30-1
 5:30PTW Palace\, Rua Gomes Freire 98\, Lisbon\, Room 2 (Garden)Limited to 6
 0 peopleBy registering\, you agree to the PTW Palace Terms & Conditions for
  Visitors: https://drive.google.com/file/d/1d_uh7a-8kd1sODnMwMxbNCKflUNQW8Y
 K/viewMore info and registration: https://luma.com/bcrch66r
LOCATION:PTW Palace - Rua Gomes Freire\, 98. Lisbon
DTSTAMP:20261027T030037Z
DTSTART:20261113T143000Z
DTEND:20261113T153000Z
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