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UID:9c66d5ec9552398dc2b249ec7772a782@portugaltechweek.com
SUMMARY:Confidently Wrong: Cognitive Surrender
DESCRIPTION:🔹Please fill in your details to confirm your attendance.Conf
 irm my attendance\, click hereTalk:Confidently WrongCognitive Surrender: Ho
 w AI Can Quietly Take Over Your ThinkingYour AI assistant is fast\, fluent 
 and never says “I’m not sure.” That’s exactly the problem. New Whar
 ton research shows that people follow AI advice even when it’s wrong\, an
 d feel more confident doing it. We’ll look at what researchers call “co
 gnitive surrender”\, why it hits marketing hard (but reaches every functi
 on)\, and the simple habits that keep you the author of your own decisions\
 , not just the editor of the machine’s.About the speakerGustavo BurnierGu
 stavo is a CRO and CMO who has scaled B2B & B2C companies through growth\, 
 turnaround and transformation. At Usercentrics\, he grew revenue 135% in tw
 o years and reached profitability ahead of plan. At GoodHabitz\, he deploye
 d 60 AI agents across the business\, saving 35\,000 hours.He came up throug
 h marketing and went on to run the full revenue engine: brand\, demand gene
 ration\, sales\, customer success and RevOps. He advises PE- and VC-backed 
 scale-ups and sits on the Supervisory Board of Fairphone.Venue Partner:LACS
 : https://www.lacs.ptWe look forward to seeing you there 💙!Join Our Comm
 unityWhatsApp: I’d like to be part of the WhatsApp groupPlease complete t
 his form to join the group. You’ll be added to the WhatsApp group shortly
  afterwards.LinkedIn: Digital Marketing Group✈️ Telegram: https://t.me/
 +YrJYhbXrDDYwYjg0Become a member Social platform → www.dmktribe.com (we
 ’ll notify you when your profile is ready)Instagram → @dmktribeCurious 
 to see what we’ve been up to in Portugal\, Spain and Italy? Check out our
  latest magazine here: → https://dmktribe.com/magazine🌍 About DMK Trib
 eDMK Tribe is an international community of marketers\, creatives\, entrepr
 eneurs\, and curious minds who believe in the power of genuine human connec
 tion.With two inspiring years of growth behind us in Lisbon\, Barcelona\, C
 ascais\, Milan\, Paris and Valencia\, our journey of expanding reach and im
 pact continues.Our mission is to empower professionals and businesses throu
 gh authentic connections\, continuous learning\, and purposeful collaborati
 on.With over 9.000 active members\, we organise regular events\, workshops\
 , and masterminds focused on digital marketing trends\, personal branding\,
  content creation\, AI\, and entrepreneurship.We’re more than a network 
 – we’re a movement of value-driven professionals building lasting impac
 t.We're a global community of marketing professionals united by our values
 ❤️ Love | 🤝 Caring | 🎁 Serving | 📚 Learning | 🌍 InclusionMo
 re info and registration: https://luma.com/b3mo432e
LOCATION:LACS Anjos\, R. Febo Moniz 27B\, 1150-152 Lisboa\, Portugal
DTSTAMP:20261103T121817Z
DTSTART:20261111T190000Z
DTEND:20261111T210000Z
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