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UID:d571866558cd72a8707b68eb5e93bbfd@portugaltechweek.com
SUMMARY:PTW Classroom – Ladies Who Build: AI for Marketing Use Cases
DESCRIPTION:How do you market a new brand when AI can do half the work?In t
 his session\, Effie Bersoux\, who teaches AI for Business at New York Unive
 rsity\, walks you through a real use case of marketing a brand with differe
 nt AI tools\, step by step\, from first idea to content that performs.We'll
  go through:* The AI tool stack for marketing a new brand* Step-by-step pra
 ctical workflow from a real case* Q&A and time to try it yourself on your l
 aptopYou'll leave with a marketing workflow you can apply next week.Effie B
 ersoux is a marketing consultant and AI strategist advising businesses on b
 usiness growth and AI adoption. She is the CEO of GrowthGirls\, co-founder 
 of AI The Academy\, and an Guest Lecturer at NYU Stern School of Business.P
 ractical classroom format with hands-on dynamics. Bring your laptop. Limite
 d to 18 in-person seats.In partnership with Ladies Who Talk community.Pleas
 e Note: This session is held in a hands-on classroom format\, featuring dir
 ect interaction and applied exercises. It is not a traditional lecture or p
 anel. Due to the interactive nature and the room capacity at the Palace\, s
 eats are limited\, and admission is granted on a first-come\, first-served 
 / approved basis.By registering for this event\, you agree to the PTW Palac
 e Visitor Terms & Conditions. Your registration data will be processed and 
 shared between Portugal Tech Week and its partners under GDPR for event coo
 rdination and community updates.https://drive.google.com/file/d/1d_uh7a-8kd
 1sODnMwMxbNCKflUNQW8YK/viewMore info and registration: https://luma.com/mqj
 0fn7q
LOCATION:PTW Palace - Rua Gomes Freire\, 98. Lisbon
DTSTAMP:20261110T003432Z
DTSTART:20261113T130000Z
DTEND:20261113T140000Z
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