​From creatives to high-converting web2app funnels: we’ll dig into the hottest growth tactics to scale your mobile app in 2025.

For whom: founders and marketers from mobile apps in health & fitness, education, psychology, utilities, and other b2c categories looking for high-converting leads.

Agenda:

->16:00–16:30 Dajana Velikanova – Growth Marketer and Client Partner, AdQuantum
Performance Marketing: From Creative to Conversion
• Channel-specific buying strategies
• Creatives as targeting tools
• Mastering the creative process, AI included

->16:30–17:00 Igor Lyubimov – Founder and CEO, web2wave.com
Why People Buy: The Psychology of Converting web2app Funnels

• Why web funnels are now a leading growth tactic approved by Meta
• Designing engaging, personal quiz flows
• Increasing value perception and trust
• Fixes for the most common funnel challenges

->17:00–17:30 Open discussion and networking with appetisers and wine

Bonus for attendees!
Get immediate results from the meetup!
+ Each guest can AI generate a free personalised web funnel inside Web2wave – the funnel is ready to deploy and test immediately.
+ AdQuantum will provide a free UA audit for attendees upon request.

Speakers:
• Dajana Velikanova — Growth Marketer and Client Partner at AdQuantum. Dajana helps scale mobile products through disciplined paid acquisition, creative testing, and channel-specific strategy.

• Igor Lyubimov — Founder and CEO at web2wave. Y Combinator W18 alum, founder of Edwin ai backed by Google and top VCs, scaled to 1M+ users. Builds codeless web2app funnels that convert web traffic to high-value subscribers, enable seamless web payments, bypass store fees, and keep detailed attribution.

P.S. We’ll hand-pick attendees of this meetup for a closed dinner later that day with selected leading app marketers and founders for a no-filters talks you won’t hear on stage.

Partners:
We’re proud to be a part of Portugal Tech Week by 351 Startup Association.

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