Marketing Wave is an annual event fully dedicated to Marketing, organized by NOMA Marketing Consulting.
Marketing Wave is an annual event fully dedicated to Marketing, organized by NOMA Marketing Consulting. It promotes networking moments and knowledge exchange, by enhancing the connection between university students and professionals in the area, bringing them closer to the job market.
The 7th edition of Marketing Wave, themed “Sailing through Remarkable Brands” will examine how iconic brands balance heritage with innovation, creating lasting connections and shaping industries. This year’s event offers valuable insights to help students understand how brands remain relevant in today’s ever-changing landscape.
The On the Road to Marketing Wave moments will take place throughout the semester, featuring panels where industry leaders share their brand journeys, strategies, and lessons learned. These sessions offer in-depth insights into how brands continue to reinvent themselves and connect with their audiences.
Join us for a captivating panel of discussion around the topic “From Comfort to Connection: The Art of Iconic Branding”, moderated by Professor Pedro Gardete. We’ll welcome three inspiring speakers from globally renowned brands: Sérgio Leal, Marketing and Communication Director at McDonald’s; Diogo Estevinho Martins, Marketing Director at Coca-Cola; and Teresa Abecasis Burnay, Business Unit Director at Unilever.