Buyers have changed. Most decision-making happens in the dark funnel — private communities, Slack groups, peer influence, and word of mouth. Traditional lead gen still captures intent — but doesn’t create it.
Modern demand generation is about becoming the first brand buyers remember when they enter the 5% ready-to-purchase window.
In this talk, you’ll learn a proven framework to build a demand engine that drives pipeline, revenue efficiency, and sustainable growth in B2B SaaS.
What we’ll cover:
- Demand Gen vs. Lead Gen — what’s changed and why it matters for CAC, sales velocity, and win rate
- The 95–5 philosophy and how to build trust with the 95% of buyers not yet in-market
- A full-funnel strategy: Generate → Capture → Convert → Expand
- How to align your GTM motion (PLG, Sales-Led/ABM, Hybrid) with the right channel mix
- How to build a content engine powered by ICP insights, narrative clarity, and AI-supported repurposing
- The metrics that prove influence on pipeline and revenue — beyond vanity metrics and MQL obsession
- How to measure true marketing impact — pipeline influence, payback period, LTV:CAC
- The most common mistakes that waste time and budget (and how to avoid them fast)
Expect frameworks, templates, and real examples you can apply the next day — super practical.
Perfect for SaaS founders, marketers, and early-stage growth teams.
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