For any startup, a deep understanding of customer needs is a critical advantage, yet many entrepreneurs and innovators struggle to conduct interviews that yield genuine insights. This practical, hands-on workshop is designed to address that challenge directly.

The session will explore why effective customer discovery is a superpower and introduce the key frameworks used by successful startups, including Problem Interviews, The Mom Test, and the Jobs-To-Be-Done methodology. The focus is on application over theory; participants will be actively guided through live exercises to practice these techniques in real-time.

By the end of the workshop, every attendee will have moved beyond theory to gain practical experience, leaving not only with the knowledge of how to conduct insightful customer interviews, but with the confidence of having already done so.

By attending this event, you agree with the Terms & Conditions

This event is organized by Glazkov Research.