Ines Urbano is a passionate Senior Product Designer with over 6 years of experience crafting impactful tech products and driving business success. With a knack for innovation, she has led the Healthcare vertical of a tech unicorn, spearheaded the redesign of the digital experience for one of Portugal's largest water suppliers, and developed end-to-end products utilized by thousands of users. Additionally, Ines has contributed her insights to the field, having authored an article for Behaviour & Information Technology, a prominent research publication in Human Computer Interaction.